Create an experience around your employer brand that makes an impression by being delivered from talent influencers to reach talents.
We know that the talent of today listen to other talent when they make their choice on future careers. They don't look at ranking or general advertising so therefore employers have a great opportunity to leverage the largest channel, social media in combination with influencers, to be top of mind at leading universities.
CEO and Founder Closr
Mobility, App, Development, CRM, Digital, UX
Digital entrepreneur, strategist, author & speaker
Todays tech-talents are exposed to between 3 000-10 000 different career opportunities per year in Sweden. Only 12 of these make a lasting impression. If you as an employer shall influence the decision of your future tech-talents its important to find new, innovative and cost efficient ways to deliver a relevant message at scale.
We have Talent influencers, both students and young professionals, that reach talents beyond the access of employers using their social media networks. The most effective marketing is the one we get from someone we look up to, someone we trust, and someone we follow.
Content that is attractive to talents
We at Zmash recruits our influencers like companies do their own recruitment and we match their experiences and network with the passive candidates that employers want to reach
We match our influencers with the desired target group that employers cant reach today
We co-create a story with our influencers on interesting topics that we know will break through
We publish a serie of social post from the influencers own channels that will be viewed exactly infront of the audience
We measure the engagement and optimize the publishing through out the campaign to maximize awareness
We deliver a full scale report including engagement, list of potential candidates, topic and content analysis
We at Zmash are experts in influencer marketing and employer branding and our new innovative way of delivering a message in front of passive candidates make talents that would not consider your brand as employer, rethink. We know what works and that is not to talk about obvious things instead we create a story with our influencers based on sessions with you where we high light projects, people and the real stuff behind your corporate wall. That is what will make a difference.
We at Zmash believes in taking campaign reporting to the next level and we deliver a real-time based dashboard where our clients can monitor everything from social post, conversations, engagement and web analytics. We also combine this ongoing Dashboard with a full report at the end of the campaign where we analyze what content and channel worked the best as well as where in terms of roles and industries did the message break through